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Our Story

FORMULATED BY WOMEN, FOR WOMEN

About us

Pure Goddess is the creation of Jules Van de Gevel, Jules who at the age of 52 found herself struggling with fluctuating hormone levels, perimenopause, a longstanding autoimmune condition and a general feeling that the energy and vitality of her younger years had upped and left.

Being a busy, career driven health professional who was used to being in charge of her life and health and being told to ‘accept that this is how growing older feels’ along with trying non-clinically proven supplements that did nothing to improve her health, Jules set out to take back control of her life and living it to the fullest.

Two years of careful research and development later and Pure Goddess was created, providing formulations which are specifically designed for women aged 30+. 

Why Pure Goddess

From the age of 30 women will see many changes in their health and bodies, typically associated with our fluctuating hormone levels. Early on in our 30’s these changes may be due to childbirth, blood sugar levels, thyroid hormone levels, changes in weight and so on, then we hurtle head long into peri menopause and menopause. Sadly, most women suffer in silence, putting their symptoms down to the stress and strains of everyday life.

During our years working as health professionals, we predominately cared for women, and these are just some of the health issues that women talked to us about and struggled with daily.

- Weight gain

- Tiredness/lack of energy

- Brain fog and lack of concentration

- Mood swings

- Joint pain and stiffness

- Anxiety and depression

- Food cravings

- Lack of sleep/insomnia

- Issues with hair, skin, and nails

- Lack of vitality

Our Mission

WE BELIEVE EVERY WOMAN IS A GODDESS AND DESERVES TO LIVE AND LOVE THEIR LIFE WITHOUT COMPROMISE.

We believe that women deserve better, they deserve to feel well, to bounce out of bed each morning with vitality and energy, to be able to live their best life to the fullest and from this desire Pure Goddess was born.

Meet the Formulations Team

At Pure Goddess, we go the extra mile to ensure our customers get only the best. Our product is formulated with clinically tested ingredients of the highest quality; all overseen by qualified health professionals specialising in women's health. To guarantee their efficacy and safety, they're made at a state-of-the art facility that adheres to Australia’s highest manufacturing regulations.

LISA MARAS

Nutritionist
Product Formulations Consultant

JULIE VAN DE GEVEL

BSc (Hons), Pg Cert
Founder & CEO
Women's Health Professional

SARAH JOHNSON-CLARKE

BSc (Hons), MSc
Founder & CEO
Women's Health Professional

AGEING WITHOUT COMPROMISE

At Pure Goddess we firmly believe that there’s no need to compromise. Aging should not mean you should have to settle for anything less than your ideal body weight, high energy levels and optimum health. The right supplement should work with your body to counteract changing hormone levels, balance blood sugar levels, curb food cravings, help you lose weight and help you focus on living life to the full.

Pure Goddess contains the highest quality ingredients available, each of which are included at optimum dosage levels, each ingredient has been the subject of rigorous clinical testing. 

Our formulations are free from gluten, dairy, soy, fish, sugar, and artificial sweeteners. All Australian made in a scientifically pristine and graded facility.