the glow edit
Our favourites all in one place
Welcome to The Glow Edit, a curated collection of beauty, wellness and skin-loving finds for women who want healthy, glowing skin at every age. From Pure Goddess favourites to products we genuinely love and recommend, consider this your shortcut to fresher, brighter, more radiant skin.

The Body shop
vitamin c daily glow set
If you are over the age of 35 then you will probably know just how much your skin starts to change, less bounce, more dryness, make up refusing to stay put.
But glowing skin in midlife is absolutely still possible, it just needs a different approach.
One of the quickest ways to glow up is to use a vitamin C rich cream or serum, this is why the Body Shops Vitamin C Daily Glow Set is the perfect find combining three winning products a polish, serum and moisturiser all dripping in vitamin C.

gracious minds
herbal gold bakuchiol night cream
We are fighting over this cream in the Pure Goddess HQ - A deeply restorative night cream that boosts collagen, softens fine lines and calms inflammation - hello glowy skin!

blog post
the best skincare for women over 40 (that actually works)
Read our new blog post about why skincare needs to change after the age of 40 and how there comes a point in midlife where your skin stops responding to your favourite products.

the Jojoba company
the ultimate youth potion
A Pure Goddess team daily favourite and essential, the perfect oil to improve hydration, skin elasticity and firmness.
Healthy . Hydrated . radiant
the glowing skin formula
Glowing skin over 35 isn’t about piling on more products, it’s about choosing the right ones. Think hydration, skin barrier support, collagen, luminosity and formulas that help skin look fresh, healthy and alive.

the body shop
daily hydration set
Luminous skin happens when skin is well hydrated and keeping skin hydated in midlife can be hard work. We love this daily hydration set from the Body Shop. It is boosted with Vitamin E and includes a gentle face wash, a moinsturising toner and a moisture rich day cream.
read more about midlife skin care

Best Skincare for Women Over 40 (What Actually Works)
If your skincare routine isn’t working the way it used to, you’re not doing anything wrong. Your skin has changed, and once you understand what it needs now, everything starts to make sense.
Read more
The Simple Skincare Routine That Actually Works in Midlife
If your skincare routine feels complicated but your skin still isn’t improving, you’re not alone. In midlife, more isn’t better. The right routine, done consistently, is what actually brings your s...
Read more
Thinning Hair in Midlife: What’s Actually Going On (And How to Support It)
If your hair feels thinner, flatter or not quite like it used to, you’re not imagining it. Midlife hair changes are incredibly common, but once you understand what’s happening, you can start suppor...
Read more
SKIN HEALTH
Collagen is a key component of the skin's middle layer (Dermis). It provides structural support and helps the skin remain firm and elastic. As we age, collagen production naturally decreases approx 1-2% per year, by the time we reach menopause we will have lost around 25-30% of our collagen. Less collagen means a loss in skin elasticity, which can result in sagging and the formation of those unwanted wrinkles.
Hydrolysed Collagen helps to fill in and smooth out fine lines and wrinkles. By maintaining the skin's structural integrity, collagen can reduce the appearance of the common signs of aging and skin appears and feels more plump and smoother in texture.
Incorporating collagen supplements into your daily routine can help reduce ageing effects on overall skin health by promoting skin elasticity and hydration, resulting in a more youthful complexion.
Studies have shown that supplementing with a minimum of 10 -15 grams of collagen per day can help to support healthy glowing skin for the ageing population.
The collagen in our skin is mainly made up of type I and type III collagen, thus making bovine collagen the best option for supporting healthy skin, increasing skin hydration and elasticity and reducing wrinkles.
Al-Atif H. Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics. Dermatol Pract Concept. 2022 Jan 1;12(1):e2022018. doi: 10.5826/dpc.1201a18. PMID: 35223163; PMCID: PMC8824545. https://pubmed.ncbi.nlm.nih.gov/35223163/
Sangsuwan W, Asawanonda P. Four-weeks daily intake of oral collagen hydrolysate results in improved skin elasticity, especially in sun-exposed areas: a randomized, double-blind, placebo-controlled trial. J Dermatolog Treat. 2021 Dec;32(8):991-996. doi: 10.1080/09546634.2020.1725412. Epub 2020 Mar 9. PMID: 32009486. https://pubmed.ncbi.nlm.nih.gov/32009486/
Bolke L, Schlippe G, Gerß J, Voss W. A Collagen Supplement Improves Skin Hydration, Elasticity, Roughness, and Density: Results of a Randomised, Placebo-Controlled, Blind Study. Nutrients. 2019 Oct 17;11(10):2494. doi: 10.3390/nu11102494. PMID: 31627309; PMCID: PMC6835901. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6835901/
Our Best Selling Collagen Peptides
Luminance Collagen Peptides
Luminance Collagen Peptides deliver 10g of highly bioavailable type I & III collagen per sachet to support skin, hair, nails, joints, bones, gut health, and muscle recovery. Flavourless and easy to dissolve, it’s the daily collagen upgrade your body craves.
"What a fantastic product. I love how much it has helped my skin, nails & hair. So easy to use everyday" ⭐⭐⭐⭐⭐ Hattie - Verified Customer Review